Tennessee is among 30 other states and the District of Columbia to agree to a $2.35 million multistate settlement with Adore Me, Inc. (Adore Me), a lingerie retailer that primarily sells its merchandise online. The settlement resolves claims that the company deceptively marketed its VIP Membership Program to consumers and then made it difficult for consumers to cancel their memberships.
Under the terms of the settlement, Adore Me is required to notify all consumers with active VIP Memberships of their ability to obtain a refund of any unused store credits. In addition, Adore Me has agreed to make changes to its business practices and is prohibited from engaging in any of the prior misconduct alleged in the settlement agreement.