According to a release from Tennessee Athletics, Adidas and the University of Tennessee have announced a one-of-a-kind partnership inspired by a mutual ambition to usher in a new era of Tennessee Athletics. Effective July 1, 2026, adidas will be the official footwear, uniform, apparel and sideline partner of UT Athletics.
Reuniting as partners for the first time since 2014, adidas and UT’s new 10-year agreement promises to uphold the rich traditions of the University of Tennessee’s athletic history while bringing new energy and industry-leading resources to the storied UT brand.
In addition to providing top-tier footwear, apparel and equipment for training and competition, adidas and the University of Tennessee, which already boasts one of the premier NIL programs in the country, will offer unprecedented NIL opportunities for student-athletes across all 20 of the university’s varsity programs.