The Tennessee Department of Tourist Development says the state saw a record $32.5 billion in direct visitor spending in 2025.
The Great Smoky Mountains National Park is a cornerstone of Tennessee’s tourism success as the most visited national park in the country.
Tennessee welcomed 150 million visitors in 2025 who spent $89 million per day.
The Department said tourism generated $3.3 billion in state and local tax revenue and saved each Tennessee household $1,180 in taxes each year.